McDonald’s Mcdvoice, an official site where valuable insights from customers are gathered to understand customer satisfaction levels, needs and behaviour. These Customer insights will be received from the answers to questions who fill the quesstionnnarie. However McDonalds store is successfull in knowing their customer satisfaction from their customer survey and serve high quality food , services to serve better to returning customers. But If you want the same quality of food and service to be remain same, rate your experience and write few words in the feedback form to maintain contant high quality food & services in the future. As your responses can make a change in the different aspects and guide them to to make informed decisions.